Conduct ongoing experiments to identify proper promotions and messaging across all paid and owned channels.Regular reports and insights on impact of promotions on key business metrics such as profitability.Project management leadership owning the promotional strategy and implementation inclusive of management of promotions calendar, set up and QA.Coordinate and manage price communication internally to ensure all touchpoints are updated and teams are aware of pricing changes.Assesses competitive landscape to deliver recommendations to stakeholders on sizing, pricing, promotional activity, and mix.Conduct subscription-based model market analysis, along with competitive insights to develop strategic pricing recommendations that maintain competitive positioning and profitability.You will be working in a highly collaborative, fast-paced environment on product pricing, positioning, go-to-market and growth. You are excited to develop product positioning, and build target personas & user journeys. You are curious to go deep on user insights and developing and iterating on hypotheses to help build products and/or features in partnership with physical and digital product teams. The ideal candidate will be revenue-motivated with strong strategic, analytical, and problem-solving skills. Blue Apron is looking for an experienced Senior Manager, Product Marketing & Promotions to join our Marketing team.
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